2008 Program Description
Policy is everyone’s business! Whether you are a woman business owner, a corporate executive, or a stay at home mom, policy is a part of your life and it’s important to be actively engaged in the process.
From the stop light at the corner to the taxes that you pay, public policy is your business partner whether you like it or not. You don’t have to be a professional policy makers to be engaged, but there are procedures you should know about in order to be the most effective. Empowering Women demonstrates how women can make a difference in their communities by tapping into local, state, and federally elected officials and be viewed as experts for the issues that are of interest to them.
“I’ve been to a lot of media training, but I learned more this afternoon than I have in all the other trainings. This training was worth at least $5,000!”
– Rosie Agnew, Aviation Innovation
The Institute for Economic Empowerment of Women (IEEW) will presented 5 Empowering Women training sessions in 2008 in conjunction with our partners: local chapters of National Association of Women Business Owners (NAWBO), Women’s President’s Organization (WPO), and Women Impacting Public Policy (WIPP) in cities across the country - Orange County, CA, West Palm Beach, FL, Houston, TX, Nashville, TN and Detroit, MI.
2009 Training not yet scheduled
Training Tools
Submitting an Op-Ed Article or Letter to the Editor
Sample Agenda
9:00 to 12:00 - Morning session:
- How grassroots advocacy efforts can pay dividends to your business—how to testify before state and federal congressional committees and why this is important; how to articulate your views by writing letters to the newspaper editors or writing opinion editorials. Discussion on why this is important and what impact this will have on your business. Success stories from entrepreneurs who have used these techniques.
- Build your business through community involvement—how and when to get involved in public policy discussions; and determine involvement in “Party” affiliated discussions; should you get involved in business and trade associations, what are the pros and cons and which ones should you choose? Discussion on how to maximize the impact of your participation on your bottom line.
- Can you REALLY make a difference in your community: how to use your business clout to make a difference, how to establish a network of women leaders to testify and push legislation that increases your bottom line, how to establish women business owner advisory councils in your local community to enhance visibility and power, and how to apply and be appointed to boards and commissions.
- Keynote Lunch—Major elected official—Senator, House Member, etc.
12:00 to 1:00 pm - Lunch Break
Lunch with elected official as keynote to speak to the group on grassroots advocacy from the perspective of the receiving end. Adequate time is given for question and answer
1:00 pm to 4:00 pm - Afternoon session:
- Let the Media work for you!
- How media marketing builds your business
- How to get your business message out to the masses
Learning how to become your elected official’s business expert is extremely valuable, but getting your message out to the media is just as necessary if you want to affect your business bottom line. World-renowned Fleishman Hillard leads the afternoon with valuable media tips for free affective marketing and on camera examples.
